Options Group
- Brand identity
- , Web design
RGH Converting
Building a brand that performs
Project Overview
We helped RGH transform an outdated, low-performing website into a clear, audience-focused digital experience built for visibility, engagement, and long-term growth.
CLIENT
RGH ConvertingINDUSTRY
Manufacturing Engineering & Technical B2BSERVICES
Branding, UX, UI, Photography & Video, Development, SEO, PPC, Email Marketing, Social MediaStatus
In Progress – Launching SoonTarget – What We Discovered
Understanding the challenge. Every TRACK project begins with understanding.
We started with a collaborative TRACK Workshop involving key members of the RGH team. The goal was to uncover their real business challenges and digital opportunities, getting to the heart of what RGH’s customers truly value.
From this session, we crafted our TRACK Playbook and defined a clear strategic direction across website UX/UI, design and gamification as well as digital marketing areas, including SEO, PPC, Email Marketing, and Social Media.
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Underperforming Website
Low traffic and zero measurable leads
RGH’s existing website wasn’t performing: minimal traffic, poor visibility, and no measurable leads.
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Ineffective Advertising
Google Ads lacked targeting and ROI
Google Ads were underdelivering, and campaigns lacked targeting precision.
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Misaligned Messaging
Talking about products instead of solving problems
The brand was focused too heavily on products and materials rather than problem-solving, which is what their audience actually cares about.
Outcome
A new strategic foundation, focused on shifting RGH’s positioning from product suppliers to industry problem-solvers.
Reach – Work Completed
Creating a clear direction
Once we defined the audience and objectives, we mapped out a strategy to reach RGH’s two key audiences.
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Audience & SEO
Define target audiences & SEO strategy
1. Buyers looking for a reliable supply and fast turnaround.
2. Engineers seeking technical detail, precision, and trust.Developed a new SEO strategy to optimise for both audiences.
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Digital Marketing
Integrated digital marketing plan
Planned an integrated digital marketing approach, spanning PPC, Email, and Social.
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Content
Content built for E-E-A-T
Crafted a content plan structured for E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) to maximise organic visibility.
Outcome
A cohesive strategy ready to drive visibility, attract the right traffic, and position RGH as the go-to converting manufacturing partner in their industry.
Attract – Brand & Visual Transformation
Building a brand that connects
To attract and engage users, we rebuilt the RGH brand from the inside out.
Refined Brand Strategy
Delivered a brand strategy distillation that focused on problem-solving over product selling.
Refreshed Visual Identity
Created a refreshed visual identity that conveys quality, confidence, and expertise.
Authentic Brand Imagery
Conducted an on-site photography and video shoot, capturing real people, processes, and spaces to humanise the brand.
Unified Brand Voice
Enhanced tone of voice and content to reflect clarity, trust, and precision, consistent across web and marketing touchpoints.
Outcome
A visual and verbal identity that feels more authentic, premium, and people-focused, built to resonate with engineers and buyers alike.
Convert – Website Development
Designing & developing for performance
With the strategy and visuals in place, our next step was to design and build a website that performs.
Bespoke Website
Designed a bespoke website built entirely around RGH’s customer journey.
Gamified User Experience
Introduced a gamified user experience tool allowing visitors to identify themselves (buyer or engineer) and select their industry, guiding them to relevant case studies, insights, and service pages.
SEO Best Practice
Structured all on-page content for SEO best practice and user intent alignment.
WordPress Website
Built a fully custom WordPress website engineered for speed, scalability, and performance.
Outcome
A dynamic, data-driven website ready to launch, built not just to look better, but to perform better.
Keep – Next Steps
Setting up for sustainable growth
The new RGH website is currently being finalised for launch. Once live, we’ll begin a full rollout of digital marketing campaigns across SEO, PPC, Email, and Social Media supported by MWB’s ongoing Website Support & Performance Plan.
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Performance optimisation
Driving traffic and conversions post-launch
We implemented ongoing optimisation to enhance website performance, increase traffic, and improve conversion rates through continuous testing and refinement.
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Data-Driven Insights
Continuous tracking and reporting
Through detailed analytics and reporting, we monitored performance in real time, enabling informed decisions and agile marketing
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Long-term partnership
Sustainable growth partnership
Our partnership evolved beyond launch, focusing on continuous improvement, strategic scaling, and long-term business growth.
Predicted Results
“A partnership that finally gave us clarity and direction”
“Working with MWB has been a completely different experience from any agency we’ve partnered with before. The TRACK workshop gave us clarity on our audiences, our messaging, and how to position the business in a way that truly reflects who we are. The team have guided us through every step with honesty, expertise, and a real understanding of our world. The new site already feels like a huge step forward for RGH, clearer, more professional, and built to support our long-term growth.”
+120% expected increase in organic visibility
Driven by a fully optimised site structure, SEO-led content, and technical improvements missing from the previous website.
David Hildrow @ RGH
Up to 60% more qualified traffic
With improved UX, clearer user journeys, and targeted landing pages for engineers and buyers, the site is expected to attract significantly more relevant visitors.