What email platforms do you work with?

We work across Mailchimp, HubSpot, and bespoke CRM-integrated systems. We choose the platform that fits your business, your existing tech stack, and your team's ability to manage it day to day.

How does email fit into the TRACK process?

Email supports the Keep stage in particular, nurturing leads, building loyalty, and driving long-term engagement. It also plays a role in Convert, where automated sequences help turn interest into action, and in Reach, where newsletters extend your visibility.

Can you help grow our email list?

Yes. We combine CRO and lead-generation tactics to grow engaged, relevant audiences. This includes optimising sign-up forms, creating lead magnets, and making sure your list stays clean and compliant.

What is included in your email marketing service?

Strategy, design, automation, copywriting, and ongoing performance analysis. We can manage everything end to end, or work alongside your in-house team to fill specific gaps.

Do you create automated workflows?

Yes. We build custom journeys to deliver the right message at the right time, from welcome sequences and onboarding flows to re-engagement campaigns and post-purchase follow-ups.

Is your email marketing GDPR compliant?

Yes. We build campaigns around properly consented data, clear unsubscribe options, and sensible data handling. Good compliance is also good marketing: a clean, engaged list outperforms a large, tired one every time.

Email Marketing

Email remains one of the most effective ways to connect with people.

At MWB, we design email strategies that build trust, nurture relationships, and drive measurable results. It is one of the few channels where you own the relationship directly, without relying on algorithms or ad spend to reach your audience.

RGH Converting email marketing designs shown on desktop and mobile

Connecting with purpose, one email at a time.

From first impressions to long-term loyalty, our campaigns deliver clarity, consistency, and value straight to your audience’s inbox.

As part of our Digital Marketing services, email sits alongside SEO, PPC, CRO, and organic social to support every stage of the customer journey. Every email we send has a clear objective, whether that is nurturing a new lead, re-engaging a lapsed contact, or keeping existing clients informed and involved.

Email marketing is not treated in isolation. It is built into the TRACK process, so every campaign supports your wider digital strategy and helps turn attention into action.

See our work

EMAIL FOR B2B

The most direct line to decision-makers

For B2B businesses, email is often the most direct line to decision-makers. We focus on segmented, relevant communication that respects your audience’s time and earns their attention. Whether it is a nurture sequence for new leads, a product update for existing clients, or a re-engagement campaign for lapsed contacts, every email has a clear role in your growth plan. We build workflows that respond to what your audience does, not just what you want to tell them.

What We Do

Email that engages and converts

From strategy to automation, we build email campaigns that feel personal, perform with purpose, and drive measurable growth.

Strategy

Email Strategy

Defining the role of email within your wider marketing strategy. We identify the right approach for your audience, whether that is regular newsletters, targeted drip campaigns, or event-driven automation.
Creation

Campaign Creation

Designing and delivering engaging, on-brand communications that look professional, read clearly, and drive the action you need.
Automation

Automation & Workflows

Smart sequences that nurture leads and save time. We build automated journeys triggered by user behaviour, so the right message reaches the right person at the right moment.
Behaviour

Personalisation

Tailoring content to customer behaviour and preferences. Segmentation, dynamic content, and behavioural triggers help each email feel relevant to the recipient.
Performance

Performance Optimisation

Testing subject lines, design, send times, and CTAs to find what works best for your audience and continuously improve results.
Reporting

Analytics & Reporting

Transparent insights to measure effectiveness. We report on open rates, click rates, conversions, and list health, and use the data to refine future campaigns.