Last Updated: 27th October 2026

Data Controller Change: Following a business transfer, the Data Controller of your personal information is now HC Media Group Ltd (Company No. 11277587), trading as MWB (Making Websites Better). Your data has been transferred as part of the acquisition of the assets of MWB Digital and will continue to be handled with the same level of security and privacy as previously outlined.

This Privacy Policy explains how makingwebsitesbetter.com (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit our website makingwebsitesbetter.com, submit information through our forms, or interact with our analytics tools.

By using our website, you agree to the terms of this Privacy Policy.

1. Information we collect

We collect information in the following ways:

A. Information you provide through forms

Our website includes three forms:

1. Contact form
2. Request a tender
3. Free digital audit

Depending on the form, we may collect:

• Name
• Email address
• Phone number
• Company name
• Message details or project information
• Any other information you choose to submit

B. Automatically collected data (Analytics)

When you access our website, certain data is collected automatically through Google Analytics 4 (GA4) and Google Tag Manager (GTM), including:

• IP address (IP anonymisation enabled when required)
• Device type and operating system
• Browser type and version
• Pages visited and time spent
• Referring websites
• Clicks, scrolls, and basic interaction data

This information is aggregated and does not personally identify you unless combined with form submissions.

2. How we use your information

We use collected data to:

• Respond to your inquiries or service requests
• Provide quotes or requested information
• Send newsletters or marketing communications (only if you opt in)
• Improve our website’s performance, usability, and security
• Analyse website traffic and user behavior through GA4
• Comply with legal obligations

We never sell your personal information.

3. Cookies and tracking technologies

Cookies are small files stored on your device. We only set necessary cookies without asking. Analytics and advertising cookies are only set if you agree. On your first visit a banner lets you accept all, reject all, or choose by category.

Necessary (always on)

CookieYes: remembers your cookie choice (cookieyes-consent, 1 year).

Analytics (only with your consent)

Google Analytics 4: helps us understand how visitors use our site, for example which pages are viewed and how people find us (_ga and _ga_*, up to 13 months).
Learn more: policies.google.com/technologies/partner-sites

Advertising (only with your consent)

Google Ads: measures which ads lead to enquiries and lets us show our ads to people who have visited the site (_gcl_au 3 months, IDE 13 months).
Learn more: policies.google.com/technologies/ads

Meta Pixel: measures our Facebook and Instagram advertising (_fbp, 3 months).
Learn more: facebook.com/privacy/policy

LinkedIn Insight Tag: measures our LinkedIn advertising (bcookie, bscookie, lidc, li_sugr, UserMatchHistory, AnalyticsSyncHistory, 1 day to 1 year).
Learn more: linkedin.com/legal/cookie-policy

MNTN: measures our connected TV advertising (_mpxl_guid, guid, tt, rt, 1 year).
Learn more: mountain.com/privacy-policy

Google Tag Manager and Consent Mode

We use Google Tag Manager to load these tools. It only loads the analytics or advertising tools after you have agreed to them. We also use Google Consent Mode, which passes your choice on to Google’s tools.

Changing your mind

You can change your choice at any time using the cookie button at the bottom left of every page, or by clearing cookies in your browser.

4. Legal basis for processing (If in UK/EU)

If applicable under GDPR, we process your information under the following legal bases:

• Consent: When you submit a form or accept analytics or advertising cookies
• Legitimate Interests: For website functionality and security
• Contractual Necessity: When responding to service or quote requests

5. How we store and protect your data

We take reasonable technical and organisational measures to protect your data, including:

• Secure servers
• HTTPS encryption
• Restricted internal access
• Regular security reviews

We retain your information only as long as necessary for the purposes described.

6. Sharing your information

We may share your information with:

• Service providers (e.g., email delivery, hosting, analytics)
• Legal authorities, if required by law

We do not sell or trade your data with third parties.

7. Your rights

Depending on your jurisdiction, you may have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion
• Withdraw consent
• Opt out of marketing
• Request a copy of your data

To exercise these rights, contact us at team@makingwebsitesbetter.com.

8. Third-party links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

9. Children’s privacy

We do not knowingly collect data from children under 13 (or under 16 in some jurisdictions).

10. Changes to this privacy policy

We may update this policy periodically. The latest version will be posted on this page with the updated date at the top.

11. Contact us

If you have questions about this Privacy Policy or our data practices, contact us:

01206 581 015
team@makingwebsitesbetter.com

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Rivers Lodge
West Common
Harpenden
AL5 2JN