Stagecoach
- Web design
Options Group
Rebuilding a Global Recruitment Platform for Performance
Project Overview
We rebuilt Options Group’s global digital platform with a refined brand, enhanced UX/UI, and a powerful multisite and recruitment system designed to support regional growth and improve consultant efficiency.
CLIENT
Options GroupINDUSTRY
Recruitment Professional ServicesStatus
LiveTarget – What We Discovered
Understanding the Challenge. Every TRACK™ project begins with understanding.
Through a detailed discovery session with the Options Group team, we explored their challenges across branding, user journeys, content delivery, and recruitment workflows.
As a global recruitment business with multiple regional offices, Options Group needed a platform that could support:
- Distinct regional websites, languages, and content structures
- Consistent brand identity across all markets
- Ecommerce functionality for selling specialist reports
- A sophisticated recruitment workflow that their consultants could manage directly
- Stronger positioning to better attract senior-level talent and enterprise clients
From this session, we built our TRACK™ Playbook — outlining strategic direction across UX, UI, content, SEO, and a global multisite development.
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Unclear User Journey
A Website That Failed to Guide or Inspire
The previous website lacked a clear user journey and did not reflect the prestige of their brand.
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Limited Regional Autonomy
A Platform That Restricted Local Teams
Regional teams needed autonomy, but the old platform couldn’t support this without risking inconsistency.
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Inefficient consultant workflows
No Internal System for Applicant Management
Consultants lacked an internal tool to manage applicants effectively.
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Outdated and Misaligned Content
Messaging That Missed the Target Audience
Content was outdated and not aligned with their target audience of senior professionals and enterprise clients.
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Unfit UX/UI Experience
A Digital Interface Below Global Standards
The existing UX/UI did not match the expectations of a global recruitment firm.
Outcome
A strategy focused on elevating the brand, modernising the experience, and building a global platform with the flexibility Options Group needed.
Reach – Work Completed
Creating a Clear Direction
With their goals and audiences defined, we built a strategy to reach high-calibre candidates, global businesses, and partners across multiple regions.
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Positioning
Refining the brand and content for a senior global audience
The brand positioning was refined to appeal to executive-level professionals worldwide. A strategic content structure ensured clearer communication, stronger authority, and improved search performance across markets.
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SEO
Tailoring search strategy for regions and languages
A comprehensive SEO approach was crafted to support multiple countries and languages, adapting to local search behaviours, cultural nuances, and market visibility needs.
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Architecture
Building a scalable global-to-local multisite system
A unified yet flexible multisite architecture enabled shared global components while giving regional teams autonomy to customise content for their local markets.
Outcome
A platform ready to support international visibility while ensuring each regional office can attract the right talent.
Attract – Brand & Visual Transformation
Designing a Brand and Experience That Connects
To engage users, we modernised the Options Group brand and built a digital identity that feels confident, premium, and globally aligned.
Refined Brand Strategy
Refined the branding to better resonate with senior professionals and enterprise decision-makers.
Premium UX/UI
Designed a premium UX/UI that enhances trust and elevates their global presence.
Brand-led content
Delivered new brand-led content written for both search performance and audience relevance.
Brand video
Produced a cinematic brand video highlighting their people, markets, and value proposition.
Outcome
A cohesive, modern digital identity that strengthens credibility and encourages engagement across all touchpoints.
Convert – Website Development
Designing & Developing for Performance
Once the strategy and visuals were in place, we developed a powerful WordPress Multisite platform tailored to Options Group’s global operations.
Bespoke website
Built a multisite WordPress ecosystem with regional microsites (London, New York, Hong Kong, etc.).
Content Hub
Enabled shared content between regions — including insights, reports, and case studies.
Ecommerce system
Integrated an ecommerce system allowing Options Group to sell specialist industry reports.
Recruitment workflow
Developed a custom recruitment workflow where consultants can manage applicants, review CVs, and track progress via a central dashboard.
Outcome
A scalable, intuitive digital platform that supports global expansion and improves recruitment efficiency.
Keep – Next Steps
Supporting Ongoing Growth
With the new site live, we now support long-term performance through continuous optimisation and digital partnership.
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Optimisation
Ongoing SEO and content refinement
Ongoing SEO and content refinement for global and regional markets.
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Conversion
Improving applications, downloads, and purchases
CRO improvements to boost applications, downloads, and report purchases.
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Support
Technical maintenance and performance monitoring
Continuous technical support, hosting, and multisite maintenance. Performance monitoring with insight-led enhancements.
Outcome
A future-ready platform capable of evolving with Options Group’s international growth.
Results
Options Group website has delivered measurable improvements
Since launch, the new Options Group website has delivered measurable improvements across key user and business touchpoints:
Higher engagement, with users interacting more deeply with regional content and staying on the site for longer.
David Korn @ Options Group
A smoother recruitment workflow, with consultants adopting the new applicant dashboard to manage candidates more efficiently.
our work
