Stagecoach
- Web design
RVT Group
A Bespoke Website for a Hazard-Control Specialist
Project Overview
A bespoke WordPress website for RVT Group, the UK hazard-control specialist, built to organise over 200 equipment hire pages and turn research into quote requests.
Target – What We Discovered
Understanding the Challenge. A specialist range that needed a clearer route to a quote.
RVT Group is a UK specialist in hazard control for construction and industry, hiring and selling equipment that manages dust, noise, fumes, heat and water on site. Their previous website ran on Craft CMS and held years of valuable content, from equipment ranges to case studies and safety guidance.
The brief was to move everything onto a bespoke WordPress website, organise a large equipment range around the hazards customers are trying to control, and make it simple for site managers and buyers to request a quote.
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Large Equipment Range
Hundreds of pages to organise
Dust, noise, ventilation, climate, monitoring, water treatment and more. Buyers needed to navigate by the hazard they face, not by product code.
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Content Migration
Years of content to bring across
Equipment ranges, case studies, industry pages and safety guidance all had to move from Craft CMS into a new structure that is easier to navigate.
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Considered Enquiries
Turning research into quote requests
Customers compare equipment, download guidance and often want advice before hiring. The site needed clear routes to a quote, a consultation or a call.
Outcome
A clear plan to rebuild RVT’s website around hazards, equipment and enquiries.
Reach – Work Completed
Structuring for Search and for Buyers
We mapped the site architecture around how RVT’s customers search: by hazard, by equipment type and by industry. Every section was planned with a clear job, from earning search visibility to supporting a quote request.
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Architecture
Hazard-led site structure
Equipment organised into 11 hazard-control categories, with category and sub-category hubs that reflect how buyers search.
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Measurement
Enquiries tracked as events
Quote and enquiry forms, product enquiries, phone clicks and online payments are each tracked as separate events, so the team can see which routes customers use.
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Content
Expertise made visible
117 case studies, 20 industry pages, 61 best-practice articles and 91 gated downloads, structured to show real experience and support E-E-A-T.
Outcome
A structure designed to help RVT be found for the equipment and hazards they specialise in, and to turn visits into enquiries.
Attract – Design & User Experience
Designed for Busy Site Teams
RVT’s customers are site managers, health and safety leads and procurement teams. The design gets them to the right equipment quickly and builds confidence along the way.
Hazard-first navigation
A mega menu that takes visitors straight into dust, noise, fume, climate, ventilation, monitoring and water treatment ranges.
Proof on every path
Case studies and industry pages sit alongside the equipment, so buyers see relevant experience while they research.
Safety resources hub
Toolbox talks, health and safety posters, whitepapers and best-practice guides brought together in one resource centre.
Built for site and office
A responsive, block-based design so teams can browse equipment and request a quote from a phone on site or a desk in the office.
Outcome
A clean, confident design that puts RVT’s expertise in front of the people who specify and hire their equipment.
Convert – Website Development
Built on WordPress for Performance
We developed a bespoke WordPress website using ACF blocks, giving RVT a flexible, block-based site with room to keep growing.
Quote basket
An add-to-quote basket on equipment pages, so customers can build a single request across several products.
Customer area
Online payments, account applications and a monitoring login, all reachable from the new site.
Gated downloads
Whitepapers, posters and toolbox talks delivered through Gravity Forms, each with its own thank-you journey.
SEO foundations
Rank Math SEO, XML sitemaps and a clean content structure across more than 200 equipment hire pages.
Outcome
A bespoke WordPress platform that makes it easier to find equipment, request a quote and get in touch.
Keep – Support & Next Steps
Launch Support and Continuous Improvement
Launching a website of this size always brings issues to work through. After the site went live in spring 2026, we worked closely with the RVT team to respond quickly, get fixes in place and give clear guidance along the way.
From August 2026 we began a structured programme of on-page and technical improvements, starting with the equipment hire and industry pages that matter most to RVT commercially.
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On-Page SEO
86 titles and 86 meta descriptions rewritten
Across equipment hire and industry pages in August 2026, with every change checked on the live site.
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Technical Fixes
Navigation and broken links repaired
13 sitewide menu links repointed away from redirects and 4 broken URLs fixed, including a button used across 29 news posts.
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Support
Responsive, hands-on help
Issues raised by the RVT team after launch were picked up quickly, with fixes put in place and practical guidance on what to do next.
Outcome
RVT now has a website built around their customers, with a team on hand to keep improving it.
Results
Hands-on support throughout the website project
We’ve particularly valued Ricky’s hands-on support throughout the website project. He has been quick to respond when issues have arisen, helped get fixes in place promptly and provided clear guidance along the way. The new website has an improved design and gives customers a clearer route to requesting a quote, and Ricky’s practical approach has made a real difference to our team.
200+
Equipment hire pages organised into a hazard-led structure, so buyers can find the right kit quickly.
Anne Guerrero @ RVT Group
11
Hazard-control categories, from dust and noise to ventilation, climate, monitoring and water treatment.
our work
