Stagecoach

A Digital Platform Built for Performance

Project Overview

We partnered with Stagecoach to transform their digital presence into a scalable multisite platform that improves class discovery, streamlines booking, and empowers their entire franchise network.

CLIENT
Stagecoach
INDUSTRY
Education
SERVICES
UX, UI, Development, SEO, CRO
Status
Live
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Target – What We Discovered

Understanding the Challenge. Every TRACK™ project begins with understanding.

We kicked off the Stagecoach project with a full TRACK™ Workshop involving key members of the Stagecoach head office team. The goal was to uncover operational challenges, user needs, and the technical requirements of a modern franchise-based platform.

From this session, we built the TRACK™ Playbook — defining the strategic direction across UX, UI, multisite development, search functionality, integrations, and user journeys tailored to parents searching for performing arts schools.

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  • Scalability

    Supporting hundreds of franchise microsites

    The previous website could not scale effectively to support hundreds of franchise microsites.

  • Discovery

    Helping parents easily find local classes

    Parents struggled to locate classes easily, with limited search options and fragmented journeys.

  • Governance

    Giving franchisees structured, brand-safe editing

    Franchisees needed structured editing access without risking brand consistency.

  • Integration

    Connecting directly to the new booking system

    Booking information had to be pulled directly from a new centralised booking system.

  • Experience

    Restoring Stagecoach’s vibrancy and professionalism

    The overall experience no longer reflected the energy, vibrancy, and professionalism of the Stagecoach brand.

Outcome

A strategic foundation focused on scalability, searchability, and delivering a confident, modern digital brand experience.

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Reach – Work Completed

Creating a Clear Direction

With clarity on goals and audiences, we mapped out a strategy to reach parents searching for performing arts classes across the UK and internationally.

  • Architecture

    Built for national and local search performance

    Created a site architecture optimised for both national and local search.

  • Search

    Helping parents find schools quickly and accurately

    Developed a bespoke search tool enabling parents to find schools by location, class type, or school name.

  • Data

    Integrating live booking schedules and enrolment links

    Integrated live booking data to provide accurate schedules and enrolment links.

  • Mobile

    Delivering a fast, intuitive mobile-first experience

    Delivered a mobile-first experience shaped around fast, intuitive browsing.

Outcome

A frictionless path for parents to discover the right class quickly, supported by a stronger SEO and content structure.

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Attract – Brand & Visual Transformation

Bringing the Stagecoach Brand to Life

To attract and engage users, we redesigned the Stagecoach digital identity with a strong, modern UX/UI that reflects their core values of creativity, confidence, and personal growth.
UX Shaped for Parents

Refined the UX to match the mindset of parents looking for safe, inspiring performing arts education.

Bold, Trust-Building UI

Designed a bold, modern UI that strengthens trust and encourages exploration.

Consistent, Flexible Templates

Created page templates that maintain brand consistency while giving franchisees customisable areas.

Clear, Conversion-Ready Content

Enhanced content clarity to support both information seekers and ready-to-book users.

Outcome

A digital identity that feels engaging, energetic, and distinctly Stagecoach, built to convert interest into action.

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Convert – Website Development

Designing & Developing for Performance

With strategy and design in place, we developed a robust multisite WordPress platform engineered for performance, scalability, and simplicity.
  • Platform

    Scalable multisite with controls

    Built a bespoke WordPress Multisite platform to support every Stagecoach school with its own microsite.

    Developed strict but intuitive editing permissions giving franchisees controlled access without compromising brand integrity.

  • Integration

    Live booking data sync

    Integrated directly with the new Stagecoach booking system, ensuring classes and schedules stay up to date automatically.

  • Search

    Parent-focused class discovery

    Created a custom search engine aligned with how parents browse for performing arts classes.

  • Mobile

    Fully responsive experience

    Implemented a fully responsive experience optimised for mobile-first behaviour.

Outcome

A technically refined platform that turns browsing into booking, while reducing manual workload for franchisees and the central team.

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Keep – Next Steps

Setting Up for Sustainable Growth

With the new Stagecoach website live, we are now supporting ongoing optimisation and long-term performance improvements.

  • Insights

    Tracking search and discovery

    Continuous monitoring of search behaviour and class discovery patterns. SEO refinement as new content and franchise pages evolve.

  • Support

    Ongoing technical and CRO

    Ongoing technical support and CRO enhancements.

  • Partnership

    Driving visibility and bookings

    Long-term digital partnership to enhance visibility, engagement, and booking performance.

Outcome

A scalable, future-proof digital platform that supports Stagecoach’s growth, both centrally and across their franchise network.

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our work

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CONTACT

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