Last Updated: 18th November 2025

This Privacy Policy explains how makingwebsitesbetter.com (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit our website makingwebsitesbetter.com, submit information through our forms, or interact with our analytics tools.

By using our website, you agree to the terms of this Privacy Policy.

1. Information we collect

We collect information in the following ways:

A. Information you provide through forms

Our website includes three forms:

1. Contact form
2. Request a tender
3. Free digital audit

Depending on the form, we may collect:

• Name
• Email address
• Phone number
• Company name
• Message details or project information
• Any other information you choose to submit

B. Automatically collected data (Analytics)

When you access our website, certain data is collected automatically through Google Analytics 4 (GA4) and Google Tag Manager (GTM), including:

• IP address (IP anonymisation enabled when required)
• Device type and operating system
• Browser type and version
• Pages visited and time spent
• Referring websites
• Clicks, scrolls, and basic interaction data

This information is aggregated and does not personally identify you unless combined with form submissions.

2. How we use your information

We use collected data to:

• Respond to your inquiries or service requests
• Provide quotes or requested information
• Send newsletters or marketing communications (only if you opt in)
• Improve our website’s performance, usability, and security
• Analyse website traffic and user behavior through GA4
• Comply with legal obligations

We never sell your personal information.

3. Cookies and tracking technologies

Our website uses:

Google Analytics 4 (GA4)

GA4 helps us understand how visitors use our site. GA4 may use first-party cookies and event-based tracking.
Learn more: https://policies.google.com/technologies/partner-sites

Google Tag Manager (GTM)

GTM is used to deploy analytics tags and scripts in a controlled and secure way.

Cookie preferences

Depending on your region, you may see a cookie consent banner allowing you to accept, reject, or customise tracking settings.

4. Legal basis for processing (If in UK/EU)

If applicable under GDPR, we process your information under the following legal bases:

• Consent: When you submit a form or accept analytics cookies
• Legitimate Interests: For website functionality and security
• Contractual Necessity: When responding to service or quote requests

5. How we store and protect your data

We take reasonable technical and organisational measures to protect your data, including:

• Secure servers
• HTTPS encryption
• Restricted internal access
• Regular security reviews

We retain your information only as long as necessary for the purposes described.

6. Sharing your information

We may share your information with:

• Service providers (e.g., email delivery, hosting, analytics)
• Legal authorities, if required by law

We do not sell or trade your data with third parties.

7. Your rights

Depending on your jurisdiction, you may have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion
• Withdraw consent
• Opt out of marketing
• Request a copy of your data

To exercise these rights, contact us at team@makingwebsitesbetter.com.

8. Third-party links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

9. Children’s privacy

We do not knowingly collect data from children under 13 (or under 16 in some jurisdictions).

10. Changes to this privacy policy

We may update this policy periodically. The latest version will be posted on this page with the updated date at the top.

11. Contact us

If you have questions about this Privacy Policy or our data practices, contact us:

03330 902 290
team@makingwebsitesbetter.com

Studio 5a
5-5A Marlowes
Hemel
Hempstead
HP1 1LB