Pay-Per-Click Advertising
Visibility is powerful, but only if it reaches the right people
At MWB, our PPC campaigns are designed to deliver clarity, precision, and measurable results.
Turning Ad spend into real results
We create strategies that put your brand in front of the right audience, at the right time, with messaging that drives action.
PPC is not a standalone tactic. It works as part of the TRACK Experience, supporting every stage of your digital journey and turning investment into outcomes.
What We Do
Paid campaigns with purpose
From search to social, we plan, build, and optimise PPC campaigns that connect with people, maximise return, and drive measurable growth.
Planning
Campaign Strategy & Planning
Aligned with your goals, audience, and budget.
Ads
Google Ads & Bing Ads
From search to display to remarketing, tailored to your audience.
Campaigns
Paid Social Campaigns
Precision targeting across LinkedIn, Facebook, Instagram, and more.
Messaging
Ad Copywriting & Creative
Compelling messaging that resonates with real people.
Conversions
Landing Page Optimisation
Ensuring clicks turn into conversions.
ROI
Budget Management
Maximising ROI by reducing waste and focusing spend where it matters.
Tracking
Performance Tracking
Transparent reporting with insight-led improvements.
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How PPC Powers TRACK
Target
Target
Target
Campaigns are built on insight into your goals, customers, and opportunities.
How PPC Powers TRACK
Reach
Reach
Reach
PPC places your brand directly in front of the right audience.
How PPC Powers TRACK
Attract
Attract
Attract
Creative ads and tailored landing pages encourage action.
How PPC Powers TRACK
Convert
Convert
Convert
Optimised user journeys ensure spend translates into results.
How PPC Powers TRACK
Keep
Keep
Keep
Remarketing nurtures existing customers and keeps your brand front of mind.
Feature projects
Our favourite PPC projects
The Value to You
Results you can see and measure
From visibility to conversion, every campaign is built to perform, maximising ROI through strategy, precision, and continuous improvement.
Visibility
Visibility that converts
Immediate visibility in front of your ideal customers.
Impact
Insight meets impact
Campaigns that are data-informed, people-first, and performance-driven.
Smart
Smarter spend, stronger returns
Reduced wasted spend with precise targeting and ongoing optimisation.
Performance
Performance that powers growth
A PPC strategy that fits seamlessly within your wider digital growth plan.
FAQS
Frequently Asked Questions
Got questions about PPC? Here’s how we create campaigns that connect with people and deliver measurable performance.
What platforms do you run PPC campaigns on?
We manage campaigns across Google Ads, Bing, LinkedIn, Meta, and YouTube, choosing the best channels for your audience.
How does PPC fit into the TRACK Experience?
PPC sits within the Reach and Convert stages, driving qualified traffic and measurable outcomes.
Do you provide monthly reporting?
Yes, clear, actionable reports that focus on performance, not vanity metrics.
How do you make sure ad spend delivers results?
Through data-led optimisation, A/B testing, and continuous refinement. Every pound is tracked and measured for ROI.
What kind of budgets do you work with?
We work flexibly across a range of budgets, but our focus is always on return, not spend.
What platforms do you run PPC campaigns on?
We manage campaigns across Google Ads, Bing, LinkedIn, Meta, and YouTube, choosing the best channels for your audience.
How do you make sure ad spend delivers results?
Through data-led optimisation, A/B testing, and continuous refinement. Every pound is tracked and measured for ROI.
How does PPC fit into the TRACK Experience?
PPC sits within the Reach and Convert stages, driving qualified traffic and measurable outcomes.
What kind of budgets do you work with?
We work flexibly across a range of budgets, but our focus is always on return, not spend.
Do you provide monthly reporting?
Yes, clear, actionable reports that focus on performance, not vanity metrics.