Stagecoach
- Web design
Search Engine Optimisation
Search visibility built for today, ready for tomorrow.
Unlock visibility across Google, AI search, and every touchpoint where your audience discovers information.
Search is evolving, your SEO strategy should too
At MWB, SEO is about reaching the right people with clarity, purpose, and performance. We combine technical expertise, content strategy, AI search optimisation, and data insight to build visibility that not only ranks but drives measurable business growth.
SEO is not a bolt-on service. It is integrated into every stage of the TRACK Experience, ensuring your website performs in Google, AI-driven search platforms, and wherever your audience is looking for answers. We build search strategies that work for both machines and real people.
What We Do
Optimisation built for Google, AI Search, and beyond
A blend of technical expertise, content strategy, and AI search optimisation designed to improve your visibility and results.
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AuditsSEO Audits
Comprehensive reviews of your current performance, search opportunities, and AI readiness.
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ResearchKeyword, Intent & AI Search Research
Identifying how your audience searches across Google, AI assistants, and emerging search behaviours.
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OptimisationOn-Page Optimisation
Clear, structured, and purposeful content aligned with user intent and AI search signals.
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TechnicalTechnical SEO
Site speed, indexing, crawlability, structured data, and architecture built for long-term performance.
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AuthorityContent Strategy & Topical Authority
Pages and articles designed to rank, answer questions, and position you as a trusted expert.
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CredibilityLink Building
Ethical, high-authority outreach that builds trust and credibility.
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ReportingOngoing Monitoring & Reporting
Clarity on results with actionable insights across both traditional search and AI search performance.
How SEO Powers TRACK
Target
Target
Target
Search data defines your audience, their pain points, and what they’re actively searching for.
How SEO Powers TRACK
Reach
Reach
Reach
Optimisation ensures your brand is visible across Google, AI search, and emerging discovery channels.
How SEO Powers TRACK
Attract
Attract
Attract
Relevant content and clear UX keep visitors engaged when they land on your site.
How SEO Powers TRACK
Convert
Convert
Convert
Pages are structured around intent, guiding users to take meaningful action.
How SEO Powers TRACK
Keep
Keep
Keep
Continual optimisation builds authority and sustains long-term visibility and trust.
Feature projects
Our favourite SEO projects
The Value to You
The results you can expect
From stronger visibility to long-term authority, our SEO approach delivers measurable commercial outcomes.
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Visibility
Be found everywhere your audience searches
Visibility across Google and AI-driven search ecosystems.
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Alignment
Search performance that supports real business outcomes
SEO aligned with brand, goals, and commercial outcomes not just rankings.
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Balance
The perfect blend of technical precision and human insight
A balanced strategy that combines technical excellence with human-first content.
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Growth
Visibility that builds momentum and lasts
Long-term, sustainable growth built on trust, relevance, and clear data.
FAQS
Frequently Asked Questions
Got questions about SEO? Here’s how we help brands grow visibility, traffic, and trust through smarter strategy.
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We cover technical audits, keyword and AI search strategy, content optimisation, link building, and ongoing performance monitoring, all tailored to your business goals.
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Typically 3–6 months to see consistent growth, though improvements often appear sooner depending on your site’s current visibility, optimisation level, and readiness for AI-driven search.
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SEO supports the Reach, Attract, and Keep stages of TRACK, helping your brand appear across both traditional and AI search, drive engagement, and sustain long-term visibility and growth.
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Yes. Clients receive monthly performance reports covering visibility, traffic, conversions, and emerging opportunities within AI-enhanced search trends.
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Yes — though we’ll always assess whether your existing platform supports sustainable optimisation and the technical foundations needed to perform in evolving AI search environments.