Stagecoach
- Web design
User Experience (UX) Design
Great websites start with understanding people.
At MWB, UX design is about uncovering what your customers need, how they behave, and what motivates them to take action.
UX is not treated as a standalone deliverable.
We create journeys that feel effortless, purposeful, and aligned with your business goals.
UX is not treated as a standalone deliverable. It is embedded in the TRACK Experience, shaping every stage of the journey, from research and targeting through to building loyalty and long-term value.
What We Do
Designing with understanding
We combine research, strategy, and empathy to create user experiences that make sense, feel seamless, and drive meaningful results.
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DiscoveryResearch & Discovery
Deep dives into your audience, their pain points, and what drives them.
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EmpathyPersonas & Customer Insights
Turning data into real-world understanding.
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JourneyUser Journeys & Flows
Mapping out clear, logical paths that guide people from awareness to action.
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FoundationsWireframes & Prototypes
Building the blueprint for your digital experience.
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RefinementAccessibility & Usability Testing
Ensuring every interaction is simple, inclusive, and effective.
How UX Powers TRACK
Target
Target
Target
Research ensures we start with clarity, defining customer needs and goals.
How UX Powers TRACK
Reach
Reach
Reach
Insight shapes how and where your brand connects with audiences.
How UX Powers TRACK
Attract
Attract
Attract
Strong UX keeps people engaged once they’ve found you.
How UX Powers TRACK
Convert
Convert
Convert
Smooth journeys reduce friction and maximise conversions.
How UX Powers TRACK
Keep
Keep
Keep
Intuitive experiences create satisfaction and loyalty over the long term.
Feature projects
Our favourite UX projects
The Value to You
What a strong UX work brings you
Great experiences don’t happen by accident, they’re built on insight, empathy, and strategy.
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EMPATHY
Understand before you create.
A deep understanding of your customers, grounded in research and real-world insight that informs every decision.
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EASE
Design that feels effortless.
Digital experiences that feel natural and intuitive, creating engagement and meaningful results without friction.
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CLARITY
Think first. Build better.
Clear planning and communication reduce wasted time and cost, ensuring smoother development and stronger outcomes.
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GROWTH
Built around people, not assumptions.
A foundation for lasting success, designed to evolve with your users and empower your business to thrive.
FAQS
Frequently Asked Questions
Got questions about UX? Here’s how we turn research and empathy into seamless, high-performing experiences.
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Our UX process starts with research and discovery, understanding your users, business goals, and challenges. We then map user journeys, build wireframes, and test usability to ensure every interaction feels natural and effective.
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UX plays a crucial role across Target, Reach, and Attract. It helps define audience needs, shape journeys that engage, and ensure design decisions are grounded in real user behaviour and insight.
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UX provides the foundation for everything that follows. It reduces risk, speeds up development, and ensures your investment delivers measurable results by focusing on real user needs, not assumptions.
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We use user testing, heatmaps, analytics, and accessibility reviews to understand how people interact with your product. Every improvement is backed by data and real-world feedback.
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Yes. We regularly audit and refine existing websites to improve usability, conversion rates, and overall user satisfaction, often leading to better engagement without a full redesign.