Stagecoach
- Web design
User Experience (UX) Design
Great websites start with understanding people.
At MWB, UX design is about uncovering what your customers need, how they behave, and what motivates them to take action.
UX is not treated as a standalone deliverable.
We create journeys that feel effortless, purposeful, and aligned with your business goals.
UX sits within our Web Design and Development service group alongside UI design and development. It is the research and strategy phase that shapes every design and technical decision that follows. For B2B businesses, that means understanding complex decision-making processes, multiple stakeholders, and the specific information needs at each stage of the buying journey.
UX is embedded in the TRACK process, shaping every stage of the journey from research and targeting through to building loyalty and long-term value. The work we do here directly informs the UI design and development that follows, reducing risk and avoiding costly changes later.
What We Do
Designing with understanding
We combine research, strategy, and empathy to create user experiences that make sense, feel effortless, and drive meaningful results.
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DiscoveryResearch & Discovery
Deep dives into your audience, their pain points, behaviours, and what drives their decisions.
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Empathy
Personas & Customer Insights
Turning data into real-world understanding of the people visiting your site, their roles, goals, and decision-making context.
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Journey
User Journeys & Flows
Mapping out clear, logical paths that guide people from awareness to action.
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Foundations
Wireframes & Prototypes
Building the blueprint for your digital experience, tested and refined before development begins.
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Refinement
Accessibility & Usability Testing
Making sure every interaction is simple, inclusive, and effective for all users.
How UX Powers TRACK
Target
Target
Target
Research gives us clarity on customer needs, behaviours, and goals before any design work begins.
How UX Powers TRACK
Reach
Reach
Reach
Insight shapes how and where your brand connects with audiences.
How UX Powers TRACK
Attract
Attract
Attract
Strong UX keeps people engaged once they have found you.
How UX Powers TRACK
Convert
Convert
Convert
Smooth journeys reduce friction and improve conversion rates.
How UX Powers TRACK
Keep
Keep
Keep
Intuitive experiences create satisfaction and loyalty over the long term.
Feature projects
Our favourite UXÂ projects
The Value to You
What strong UX brings you
Great experiences are built on insight, empathy, and strategy, not assumptions.
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EMPATHY
Understand before you create
A deep understanding of your customers, grounded in research and real-world insight, that informs every decision.
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EASE
Design that feels effortless
Digital experiences that feel natural and intuitive, creating engagement and meaningful results without friction.
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CLARITY
Think first. Build better.
Clear planning and communication reduce wasted time and cost, leading to smoother development and stronger outcomes.
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GROWTH
Built around people, not assumptions
A foundation for lasting value, designed to evolve with your users and support your business as it grows.
FAQS
Frequently Asked Questions
Got questions about UX? Here is how we turn research and empathy into high-performing digital experiences.
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Our UX process starts with research and discovery, understanding your users, business goals, and challenges. We then create personas, map user journeys, build wireframes, and test usability to make sure every interaction feels natural and effective. The output feeds directly into UI design and development.
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UX provides the foundation for everything that follows. It reduces risk, speeds up development, and helps your investment deliver measurable results by focusing on real user needs, not assumptions.
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Yes. We regularly audit and refine existing websites to improve usability, conversion rates, and overall user satisfaction. This often leads to better engagement and more conversions without the cost of a full redesign.
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UX plays a key role across the Target, Attract, and Convert stages. It helps define audience needs, shape journeys that engage, and ground design decisions in real user behaviour and insight.
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We use user testing, heatmaps, analytics, and accessibility reviews to understand how people interact with your site. Every improvement is backed by data and real-world feedback.
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It depends on the scope of the project. For most websites, research, journey mapping, and wireframing run over the early weeks of the TRACK process, before any visual design begins. We agree timescales with you at the start so the UX phase never becomes a bottleneck.
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Our UX process starts with research and discovery, understanding your users, business goals, and challenges. We then create personas, map user journeys, build wireframes, and test usability to make sure every interaction feels natural and effective. The output feeds directly into UI design and development.
-
UX plays a key role across the Target, Attract, and Convert stages. It helps define audience needs, shape journeys that engage, and ground design decisions in real user behaviour and insight.
-
UX provides the foundation for everything that follows. It reduces risk, speeds up development, and helps your investment deliver measurable results by focusing on real user needs, not assumptions.
-
We use user testing, heatmaps, analytics, and accessibility reviews to understand how people interact with your site. Every improvement is backed by data and real-world feedback.
-
Yes. We regularly audit and refine existing websites to improve usability, conversion rates, and overall user satisfaction. This often leads to better engagement and more conversions without the cost of a full redesign.
-
It depends on the scope of the project. For most websites, research, journey mapping, and wireframing run over the early weeks of the TRACK process, before any visual design begins. We agree timescales with you at the start so the UX phase never becomes a bottleneck.