Franchise website design that works for every location
A franchise website has a harder job than most. It has to sell the brand to customers, recruit new franchisees and give every location its own presence, all without the brand drifting from one page to the next. We design and build franchise websites that do all three, on a platform your head office stays in control of.
One website, three audiences
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Customers
Customers
People looking for a local service want to find their nearest location quickly, see accurate details and book or enquire without friction.
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Recruitment
Prospective franchisees
The people you want to recruit judge your brand by its website. They need a clear, credible route to understand the opportunity and start a conversation.
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Network
Your network
Franchisees need to update their own pages without breaking the brand, and head office needs confidence that every location is current and consistent.
Where franchise websites usually fall down
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Findability
Locations that are hard to find
If customers cannot find their nearest location in a few seconds, they find a competitor instead. We build location search around how your customers actually look, by place, service or name.
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Brand
A brand that drifts
When every franchisee edits freely, the brand fragments. We set structured editing permissions so franchisees control what they should and head office protects what matters.
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Local search
Local search left to chance
Each location needs to be found in its own area. We build the site structure for both national and local search from the start, rather than bolting it on later.
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Accuracy
Out of date information
Timetables, prices and contact details go stale fast across a network. Where you have a central system, we connect to it so the website updates itself.
Built on WordPress Multisite, deliberately
We build franchise platforms on WordPress Multisite because it suits the way franchise networks work. Every location gets its own site, all sharing one design system, one codebase and one set of controls.
Head office manages the brand centrally, franchisees manage their own content, and adding a new location takes a fraction of the effort of building a new site.
What that gives you
- A microsite for every location, consistent by design
- Editing permissions set by role, so the brand stays protected
- Central updates that roll out across the whole network
- Location search and local SEO structure built in
- Integration with booking, CRM or franchise management systems where needed
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Case study
Stagecoach Performing Arts
We rebuilt the Stagecoach platform as a scalable WordPress Multisite system supporting hundreds of franchise microsites. Parents can now find classes by location, class type or school name, live booking data keeps schedules accurate, and franchisees have structured, brand-safe editing.
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Website
Drama Kids
We designed and built the Drama Kids UK website for the brand and its network of local studios.
It starts with a TRACK Workshop
Every project begins with an in-person TRACK Workshop with your head office team. We agree goals, audiences and what success looks like before any design or build decisions are made. For franchise brands, that means getting the balance right between central control and local flexibility, and between customer journeys and franchisee recruitment.
Find out where your franchise website is losing customers
We will review your current website and tell you exactly where the gaps are, what is missing and what it would take to fix it.
Franchise website questions
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WordPress Multisite lets every location run its own site while sharing one design, one codebase and one set of controls. Head office keeps the brand consistent, franchisees manage their own content, and new locations can be added quickly without a separate build each time.
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We build the site structure for national and local search from the start, with a dedicated, indexable page for every location, consistent business details and location-specific content. We also advise on how each location’s Google Business Profile should connect to its page.
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Yes, and it should. We plan separate journeys for customers and prospective franchisees, so each group finds what it needs without the other getting in the way.
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Yes. We set editing permissions by role, so franchisees can update the content that is theirs, such as contact details, team and local news, while the design, navigation and core brand content stay under head office control.
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In most cases, yes. On the Stagecoach platform we integrated live booking data so class schedules and enrolment links stay up to date automatically. We will look at your systems during the TRACK Workshop and confirm what is possible.
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Yes. We work with franchise brands across the UK. The TRACK Workshop takes place in person, and the rest of the project runs with regular meetings and clear reporting.
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WordPress Multisite lets every location run its own site while sharing one design, one codebase and one set of controls. Head office keeps the brand consistent, franchisees manage their own content, and new locations can be added quickly without a separate build each time.
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Yes. We set editing permissions by role, so franchisees can update the content that is theirs, such as contact details, team and local news, while the design, navigation and core brand content stay under head office control.
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We build the site structure for national and local search from the start, with a dedicated, indexable page for every location, consistent business details and location-specific content. We also advise on how each location’s Google Business Profile should connect to its page.
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In most cases, yes. On the Stagecoach platform we integrated live booking data so class schedules and enrolment links stay up to date automatically. We will look at your systems during the TRACK Workshop and confirm what is possible.
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Yes, and it should. We plan separate journeys for customers and prospective franchisees, so each group finds what it needs without the other getting in the way.
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Yes. We work with franchise brands across the UK. The TRACK Workshop takes place in person, and the rest of the project runs with regular meetings and clear reporting.